Pay Per Click Services
AdWords, also known as Pay Per Click Services, or PPC, is becoming more and more powerful for business owners to increase web site traffic and find targeted customers for your products and services.
Unless you have the time, money, or knowledge and skills to obtain natural (organic, free) first-page Google or Yahoo rankings, seeking out reputable pay per click advertising services is your only successful Internet marketing option.
Your advertising budget used to be set aside for direct mail, print advertising; for example, newspaper ads, coupons, flyers, etc.
Conversely, you must now use a larger portion of that advertising budget for Internet marketing.
More than 70% of the United States population uses the Internet to find a business now. If you are not advertising on the web, you are losing a very large chunk of money.
More than 70% of the United States population uses the Internet to find a business now. If you are not advertising on the web, you are losing a very large chunk of money.
How do you pick an honest pay per click company? Do they need to be a large AdWords company? Do they need to be a smaller PPC firm, or an individual AdWords expert? Who has the best skills, and who will increase online traffic for your business at the lowest price?
Make sure you shop around, and ask a lot of questions. What kind of questions? You want to know how many hours they spend on researching your market; how many hours of direct, one-on-one telephone time they spend with you; how many keywords they will get for you (this varies); and how many written ads and campaigns they will provide you, and for what price?
You should be able to ask any question on your mind. If, for even one minute you are not comfortable with their answers, or they do not seem to know what they are talking about, please find another ppc advertising firm.
This is your money we are talking about, your advertising dollars, so you need a ppc management expert who has already implemented successful adwords results for their clients.
Are you authorized to call or e-mail some of their past clients? Ask them for their name and telephone number, or e-mail address. If they say no, I would be cautious. They should at least speak with one of their past clients and ask if they will accept a phone call, or at least an e-mail from potential clients. Otherwise, what kind of service and results did they receive if you cannot contact any of them?
As for the services itself, here is what you need to look for, without the techno mumbo jumbo.
1) One-on-one telephone conversation so the actual person doing your Google AdWords campaign will know what and how to properly research your competition, products and services. This might take anywhere from an initial one-hour phone call, to several additional phone calls with varying times.
You want to spend as much time up front for the long-term results and best converting campaign. If the adwords pay per click company or individual charges additional fees for telephone calls, please do not give them your money.
You want to spend as much time up front for the long-term results and best converting campaign. If the adwords pay per click company or individual charges additional fees for telephone calls, please do not give them your money.
2) Highly researched keywords based on your product or service. Everyone uses automation to obtain your initial set of keywords, but after they glean these, make sure they go through EACH one, eyeball-to-eyeball from keyword-to-keyword. You do not need to ask them if they do that, go ahead and test them to see what they do and what their answer is regarding this practice.
It literally takes psychological analysis and in-depth keyword research to know which ones will convert into a sale for you.
Most companies grab 2,000 keywords, place them in either one or several ad categories, and they are done! You will spend thousands and rarely get a sale. So be careful. My clients will most likely receive less keywords, but they are optimized for conversion (sales).
Why pay for keywords just so Google gets more money, and you get nothing? Believe it or not, Google wants you to profit from AdWords. Why? Because you will keep using this service if you are making money. If you are not making money with Google AdWords advertising, you will stop, and they will lose money, too.
Google seriously optimizes their programs, and the person they put first is you, the business owner, and the customer. They provide the best, most related content for their customers on the Internet, bar none.
Google seriously optimizes their programs, and the person they put first is you, the business owner, and the customer. They provide the best, most related content for their customers on the Internet, bar none.
3) PPC Ad Writing. How many ads will they write for you? My clients receive anywhere from 10 – 30 handwritten ads. I refuse to use the many programs available which will push out 1,000 ads to targeted areas.
I enjoy doing things by hand and using my brain to write ads. I have been copywriting for over 20 years, so it is something I do well. The more optimized ads that appeal to your target market, the more possibility you have of catching a customer's eye. Testing those ads is critical to your advertising budget.
I enjoy doing things by hand and using my brain to write ads. I have been copywriting for over 20 years, so it is something I do well. The more optimized ads that appeal to your target market, the more possibility you have of catching a customer's eye. Testing those ads is critical to your advertising budget.
4) SEO on-page optimization. Does the company or AdWords Professional you are interested in hiring provide you with the highest searched keywords in your field that will increase your on-page SEO (search engine optimization)?
They should, if they genuinely care about you and want you to make money. I provide each and every one of my clients’ with expensive SEO tips and expert methods that will help their web site get (organic) free traffic, and decrease their pay per click services costs. This is all included in my extremely low price.
5) Follow-up Optimization Testing. Once your ads are running, do they leave you high and dry if you do not pay them outrageous monthly fees of anywhere from $300 to $1,000's of dollars, depending on your budget? Be very, very careful here.
This is where 99% of the business owners get taken to the bank. Once the AdWords account is set up, I provide my clients with one week of free optimization, then if they would like to retain my monthly services to keep their pay per click costs low, my price is a only $147 per month.
This is where 99% of the business owners get taken to the bank. Once the AdWords account is set up, I provide my clients with one week of free optimization, then if they would like to retain my monthly services to keep their pay per click costs low, my price is a only $147 per month.
6) Check your daily budget and area in which you are advertising. Are you advertising on the content network? Why? Do you know what that means, and will they explain why you will be advertising on it, or why you will not? This valuable free ppc tip alone can save you $20,000 or more per year!
7) And lastly, go with someone you trust. Let your gut instinct tell you whether they are treating you as if it were their own advertising budget and funds, or if you are just another credit card hitting their “cha ching” bucket.
Read through my web site, because you will find I provide a lot of answers that no other larger corporation, smaller company or individual will give you until you hire them. The Internet is challenging, unknown to many, and I do not want you to become a victim of those looking for easy prey.
Remember, your goal is to increase search engine traffic to make sales, not just increase website traffic. There truly is a difference.
Please do your homework, and you are welcome to e-mail me with any questions, 24-hours a day.
Here's to you receiving the best return on your investment with optimized pay per click services.
Adrienne DeVita is a Qualified Google Advertising Professional, and has implemented extremely successful, proven pay per click services, combined with effective search engine optimization (SEO) techniques to get her clients actual buying customers, for less.
Contact adrienne@adwordsandseoservices.com or Call (951) 246-3116
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