Question:  I set up AdWords and received a ton of clicks. So what happened to the “gold rush of clients” that actually clicked on your ad and went to your site?

Answer:  They were NOT the clients you were trying to reach.  And here is a dose of reality…it was the person who set up the Google AdWords account that made this happen.


Question:  Why do I keep getting hundreds or thousands of clicks, but no sales?

Answer:  For many reasons.  Let’s start with your ad.  How are the keywords targeted to your product or service?  What is your domain name?  Does it relate to your Headline and text in your ad?


Question:  Yes.  My ad looks good and the text in my ad relates to my product or service, but I’m still not getting any sales.  What else am I doing wrong?

Answer:  If you are getting plenty of clicks, and you THINK your ad and domain name are not the problem, then you need to look at your landing page.  Why should someone buy from you when they get there?


Question:  Come on.  I followed all the “rules,” and I know those aren’t any of the problems!  Give me more.  Tell me what else I am doing wrong.

Answer:  Okay.  How many ads did you place?  Did you…and here is the BIG QUESTION…did you TEST?


Question:  Test?  Test what?  Test how?  I don’t know much about that.  I learned how to place an ad, come up with some key words, and send them to my web site.  That was time consuming enough!I can’t afford thousands of dollars to get organic (free) traffic to my site right now.  And Google Ad Words is taking me to the cleaners, and my shirt isn’t even getting washed!   Am I supposed to just give up now?  No one is ever going to find my web site now.

Answer:  No.  You never give up if you have properly researched your product or service and found there IS a demand for it that has minimal competition offering a solution.But that is another avenue you need to have followed BEFORE you even started your venture.  Research is imperative to your success.Back to our initial subject–there are plenty of ways to get immediate traffic to your site, but you need to do it smartly.  Instead of paying $1 to $10, or even $50 per click, how about paying .50 or less?


Question:  But those are cheap clicks.  What kind of potential customers am I going to get for that price?  What about that old saying, “You get what you pay for?”

Answer:  Funny, isn’t it?  You are paying an arm and a leg at the highest rate, but you weren’t getting any return on your investment.  So why give your hard-earned cash to line Google’s shareholder pockets?  You can get more when you pay LESS?


Question:  Okay, okay.  I’m obviously doing something wrong.  If you can really help me, can I afford YOU?  Or is this just another scam?

Answer:  I don’t take advantage of people, but I do ask to be compensated for my time and expertise.  I am an extremely fair and honest business person.


Question:  Okay then, tell me already.  What can you do for my Internet business to get me highly targeted traffic for my product or service?

Answer:  First, I call you on the phone (it literally does not matter where you are) and we will go over your web site from its source code, to your products, services, and landing page.  I will thoroughly analyze your target market and research all related keywords.  This is also where SEO organic traffic analysis begins.


Questions: How do you help me optimize my web site for SEO to get organic (free) traffic?

Answer: This is where my expertise goes above and beyond most people’s online marketing and technical education.  My research and tools tell me what people are looking for, exactly how they are looking, when they are looking for it the most during the year, and how many of them want your product or service.

Certain key words are used for “window shoppers,” and others are used for actual customers who are ready to buy now!  Do you know the difference? Do you have this knowledge and these tools?  If your answer is no, your key words are not going to be effective and you might as well walk up to a stranger and say, “Here, I don’t need this money, you can have it.”

Only after all this has been done, will I then set up your own Google AdWords account (or log in to your current one) and implement a highly targeted, highly optimized, low-cost traffic generating campaign to your site.

This research allows me to provide you with every optimized keyword and instruct you how to set up your entire web site to begin obtaining free (organic) traffic on the Internet.  It doesn’t happen overnight, but if it is done correctly, you can cut back on the money you are paying with pay per click advertising.  This becomes critical to your business over time. 

When I break down the time I spend analyzing your site and typing up a full, personalized report, I am not making much on this personally.  Yet, I am literally going to save you thousands.

Question:  How much time do you spend researching, setting up my AdWords account, and finding all of the SEO information needed to optimize my site?

Answer:  I spend no less than 15 - 30 hours for EACH client.  Automation cannot tell the difference between keywords, but a person can.  Almost all companies use their tools to grab keywords and add them to your campaigns.  I physically look at hundreds and thousands of keywords to see if they will convert into sales for you.  No one else dedicates this kind of time to your individual AdWords account, or tells you what steps you need to take in order to optimize your web site.  And they certainly don't do it for the price I offer.

Question:  What exactly do I pay?

Answer:  You will obviously be paying for the traffic you get set up with Google through your own account.  I want you to have full control over your Google AdWords account.  Also, I want you to login after I’ve set up your account to see what key words people are using, and how much you are paying for them for each term to come to your site.


Question:  Okay, I pay for my traffic.  Obviously, I agree to pay for my own traffic.  But what is your fee?

Answer:  My services for this initial Google AdWords highly targeted keyword campaign set up and SEO optimization analysis and report is between $997 - $1,500.  The higher fee applies when you have more than one service or product.  For example, if you are selling air conditioners, if you have many brands of air conditioners, my research time dramatically increases.  I will literally spend 10 more hours to research all of your competitors keywords, then implement my own research, and manually delete key words that will not convert for you.

If you’ve shopped around, you know my fee for doing all of this is insanely low.  Most companies charge you $5,000 for the same exact services I provide.I spend many hours (on average, 20 - 30) researching your products, services, web site, source code, competitor’s key words and source code, how much your competitors pay for their clicks, and more!  This takes education, skill, and in-depth telephone consultations with my clients getting to know their mind set, and as well as their customers.


Question:  So you set up my account, optimize it, and provide me with a report and tell me everything you just mentioned.  Then what?

Answer:  If you aren’t comfortable going it alone after that, I will continue setting up new campaigns for you for the same website (these are imperative to your continued success), testing, tracking, researching, and getting you the highest click-thru-rate and lowest cost per action possible.I will actually be testing this price right now at an extremely low cost of only $197 per month.

This means I break down other services on your web site and set up additional targeted words and test to see which ones provide you with the best ROI (return on investment) and conversion (sales). These continued services will also reduce your cost per click, and increase your click through rates.This continued action alone will save you hundreds or thousands of dollars per month.

Without continued tracking, testing, implementing new campaigns, and monitoring your competitions ads and keywords, your click through rate and costs can begin to climb.  Current campaigns must always be monitored, and several aspects need to be “tweaked” and edited each day, week, or month depending on  your services and/or products.  Letting this go and forgetting about it could wind up costing you a lot of money!


Question: Will you just do the SEO optimization for my web site and get me first page rankings on Google?

Answer:  This is a very time consuming task.  And the value of my time is very limited, because I am currently working on several of my own web sites.
 
If you would like me to implement your SEO and get you first page rankings on Google’s site for a particular key word or key words, I will provide you with a quote based on your requirements.

This service literally takes weeks and even months to implement, so I will be quite honest with you, this is not an inexpensive service.

However, the long-term benefits will help you reap the rewards of new customers each and every day.

Keep in mind, your competition will consistently try and bump you off the first page, so you will need to continue to hire either myself or another SEO firm to keep you on the first page.  These monthly costs are moderate compared to the initial setup.

Question: What are my payment options?

Answer:  You may send payment through Pay Pal (they let you use your credit cards), or you may mail me a check or money order.  I will begin working on your project when funds are received.  If I wait for payment and you change your mind, I lose money with all of the time I’ve spent researching your products, services, web site, telephone calls, key word optimization, SEO optimization, report writing, and also time which would have been given to other clients.



Question:  How can I reach you?

Answer:  If you want to get started, call me at my office (951) 246-3116 or send me an e-mail with any questions at adrienne@adwordsandseoservices.com

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Adrienne DeVita is a Qualified Google Advertising Professional, and has implemented extremely successful, proven pay per click services, combined with effective search engine optimization (SEO) techniques to get her clients actual buying customers, for less.

Contact adrienne@adwordsandseoservices.com or Call (951) 246-3116